← Glossary

Trust Profile

A machine-readable JSON document containing all verified signals for a business entity. Accessible via REST API at /entities/{id}/trust.json. Includes TRI score, individual signal statuses, verification timestamps, and confidence level. AI agents query trust profiles to decide which businesses to recommend.

What to do

Your trust profile updates automatically as signals are verified. Claim your business to generate one, then keep your domain, SSL certificate, and contact details current so it stays fresh.

Mediary's core vocabulary includes 10 defined terms. The Trust Readiness Index (TRI) is the central metric — a score from 0 to 100 derived from 8 independently verified trust signals. Each signal follows the Evidence → Verification → Signal → TRI chain. See how these concepts apply in the business context or the developer integration guide.